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Beware the Social Media Guru
Expert. Guru. Genius. As jobs dry up and self-promotional tools proliferate, more and more people are rebranding themselves as Social Media Gurus. What you should watch out for, and why. (EDITOR’S...
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Social Media Basics for Marketers
Social media marketing. Should your brand be involved? Why your brand can’t afford to be a social media wallflower…and why your marketing must go social. When you spend most of your time immersed in...
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